Branding The ultimate goal and priority for any successful business is branding. Here your clients have an emotional connection to your work as a designer. They immediately recognize your style. Your choices in design. Your sensibilities. Your value and desirability for them. …

MARKETING / PROMOTION / POSITIONING: Social Media Marketing For The Jewelry Designer

Abstract: As a marketer, you will be developing and organizing a series of communication strategies and tactics. You will also be combining things into coherent marketing campaigns with defined goals and methods for collecting evidence from which you can evaluate success. This article discusses the importance of spreading word-of-mouth and some…

Abstract: Marketing is about creating persuasive arguments which can influence a person’s beliefs, attitudes, motivations, intentions and behaviors. Influence comes with knowing what the best outcome that the marketer should seek. Persuasion includes the tools you use to get there. Persuasion can take many forms. The marketer’s success depends on a…

Whether you are just getting started in your design business, or have been business awhile, you will need to interact with various government agencies. There are licenses and registrations. Taxes and fees. Permissions and applications. Codes and requirements. Approaching government offices, for many people, can be somewhat off-putting and scary…

I’d estimate that 25–30% of my students are in the jewelry making /design hobby to make some extra money. Some see a way to supplement their income. Some see it as a retirement strategy. Others see it as a career transition. Whatever their goals, some have been successful, and others…

How many times have you heard a jewelry artist say… I can’t bear to part with my pieces. My jewelry is too precious to me. I only give a few pieces that I make away as gifts to friends and family. I’ve never sold anything. Selling would take the fun…

My niece’s 6-year old daughter told me the other day, “Warren, I wish I could get a job where I can make bracelets all day!” How cute! She definitely would have a lot of fun making jewelry. She most certainly could make money doing it. …

One of my clients, Jan, had taken a few of my classes, was very excited about beading and jewelry making. She began selling her pieces to the people she worked with. She was a traveling salesperson for a health care company, and met lots of people on her travels. …