Your Portfolio Your Portfolio will most likely be the first impression a gallery, store, or collection gets of your work. You want to make it a positive and lasting one. As with the Artist Statement, you do not want to follow anyone’s template when designing your Portfolio. This won’t serve you well…

PROFESSIONAL RESPONSIBILITIES: Artist Statement Guiding Questions? 1. What is an Artist Statement? 2. How do I write one? Your Artist Statement Simply, your Artist Statement is a description of you, your work and your design philosophy. It is usually 1–2 pages, with the first 3 sentences able to stand on their own and substitute for the longer…

For most jewelry designers, the primary focus on their work is on creating pieces which are beautiful and desirable. The focus is on effectiveness. But as a business, you have to repeatedly ask yourself, But At What Cost? That is, you need to think about efficiencies in the design and…

What Is Advertising? Advertising includes all the means of communication for getting your product or service’s marketing message across to potential customers in your target market in order to attract attention, recognition, legitimacy and sales. There are many types of advertisements. The most obvious are messages you see in print in newspapers and…

Abstract: Designers need to get the approval of and payment from their clients. That means the client has to recognize and share the choices the designer made when creating the piece of jewelry. It all comes down to two aspects of marketing: persuasion and influence. Marketing is about creating persuasive…

About Working With Galleries Typically, an art gallery is a small business which exhibits and sells art. Galleries attract different kinds of clientele. Some people who purchase art might want to have something to hang in their home or business. Others would be considered art enthusiasts and collectors. They purchase art as investments. …

What Is A Competitive Advantage? Your competitive advantage (one or more) is what influences someone to buy something from you rather than one of your competitors. Do you make something of higher quality? Or less cost? Or especially noteworthy. Or use rare materials? …

Branding The ultimate goal and priority for any successful business is branding. Here your clients have an emotional connection to your work as a designer. They immediately recognize your style. Your choices in design. Your sensibilities. Your value and desirability for them. …

MARKETING / PROMOTION / POSITIONING: Social Media Marketing For The Jewelry Designer