“Backward-Design” is Forward Thinking: Design-In-Practice Series

Land of Odds homepage detail, Source, Feld, 2020

So often, designers struggle to figure out the reasons why their designs did not feel finished or as successful as they could be. They get so caught up in the here and now of design that they forget to study what was, and fail to sufficiently anticipate what will happen when that design is introduced publicly — to the client, to the client’s client and to the world.