CONQUERING THE CREATIVE MARKETPLACE: Smart Advice When Writing Your Artist Statement
PROFESSIONAL RESPONSIBILITIES: Artist Statement
1. What is an Artist Statement?
2. How do I write one?
Your Artist Statement
Simply, your Artist Statement is a description of you, your work and your design philosophy. It is usually 1–2 pages, with the first 3 sentences able to stand on their own and substitute for the longer version. Note: some applications will set a 200–250 word limit.
Your design philosophy is all about how you think through the designing process. You make choices about materials, techniques, styles, silhouettes, colors, patterns, construction. You anticipate the kinds of customers who will wear and purchase your pieces. What are all these choices? Explain what you think about when making these kinds of choices. How does making these kinds of choices lead to pieces which are appealing, wearable, collectible, situationally appropriate, whatever?
When writing your Artist Statement, you do not want to follow anyone’s template. This won’t serve you well. In reality, too many Artist Statements sound the same.
Make the Statement deeply personal. You want the Statement to feel like you are speaking to a client, but maintaining a professional tone of voice. Visually, you want the look to be comparable in relation to your brand identity.
You share your Artist Statement with venues in which you want to sell your jewelry, such as a boutique or gallery. You share it with sales reps and agencies. You share it with your customers and collectors. You share it with the press. You share it in print. You share it online. It can be written from the first person (that is you) or the third person (referring to you).
Your Artist Statement tells your audience who you are, what is significant about your work, your methods and techniques.
As with most things in business, you will probably want to have more than one version of your Artist Statement — one for galleries, one for stores, one for the press, and one for submissions to juried contests, competitions, shows and…