CONQUERING THE CREATIVE MARKETPLACE: What You Need To Know When Preparing A Portfolio

Warren Feld
12 min readJan 14, 2023

Your Portfolio

Your Portfolio will most likely be the first impression a gallery, store, or collection gets of your work. You want to make it a positive and lasting one.

As with the Artist Statement, you do not want to follow anyone’s template when designing your Portfolio. This won’t serve you well. In reality, too many Portfolios look the same.

You will most likely want several versions, say 3 or 4, of your Portfolio in anticipate of different audiences and different ways you might use this. Specifically, you might want versions differentiated by one or more of these characteristics:

· Document without dates for jewelry pieces

· Document with dates for jewelry pieces

· Organized by theme

· Organized by audience

· Only those pieces representative of the brand you are trying to sell to a particular venue

· All your pieces

· Digital, including an online copy, an online copy with some graphical animations, an ebook, or a video online

NOTE: Your digital versions should be responsive. That means they are created in such a way that no matter



Warren Feld

Beading and jewelry making have been wonderful adventures, from custom work, production work, and teaching. *Design is about the ability to make smart choices.