HOLD THEIR ATTENTION WITH TEXT HOOKS

One way of keeping and holding someone’s attention is to use what is called a text hook or verbal hook at the beginning — literally within the first 2 seconds.

So, you have created a reel or a video or a slide show, and you want your viewers to take the time to view the entire piece from beginning to end. In our day and age, people spend about 2 seconds on something, then move onto the next. One way of keeping and holding their attention is to use what is called a text hook or verbal hook at the beginning — literally within the first 2 seconds. These hooks are designed to pique curiosity, make the viewer feel like they’ll gain something valuable, and create a sense of anticipation for what comes next.

Some examples for you:

• “What if I told you this one trick can improve your jewelry design instantly?”
• “In just 5 minutes, you’ll see how this technique changes everything.”
• “Ever wonder how pros create stunning jewelry? Keep watching.”
• “This one jewelry making hack saved me hours of frustration.”
• “By the end of this video, you’ll master this powerful jewelry making skill.”
• “I bet you’ve never seen this jewelry making technique before!”
• “Get ready to unlock a new level of…