How Creatives Can Successfully Survive In Business? Design-In-Practice Series
STRATEGIC MANAGEMENT:
How Do You Start and Run A Business Selling Creative Products?
Between Commerce and Art
Many people learn design in order to sell what they make. Designers create websites. They create interiors and exteriors. They build things. They craft things. They make art. All in an effort to make some money.
In today’s world, designers who sell what they create must become savvy in both regular retail selling, that is, directly business-to-customer, as well as internet retail, or virtually business-to-customer. This might seem too complex. Too overwhelming. Too impossible. Too boring. There are a lot of tensions here between commerce and art, not least of which is having to introduce your creative products publicly and persuade people to buy them. Creative thinking is not the same as business thinking. This makes many creatives uncomfortable.
Let Business Concerns Influence Your Artistic Choices
OK, you want to sell your work. But there is always this nagging question: To what extent do (and should) business concerns influence the artistic choices you make?
If you want to be in business, then I’d say, “A Lot!” But this isn’t what a lot of artists…