HOW TO GROW YOUR EMAIL LIST: LEAD MAGNETS

You want to influence someone to establish a 1 to 1 relationship with you, when that someone is not familiar with you and your work. Think about what might motivate them. That thing is your lead magnet.

These days, a lot of business marketing and branding activities occurs through and on the computer. One core aspect of your business depends on attracting “eyeballs”. You might be expanding your email contact list. You might be trying to accumulate fans and followers. You might be trying to expand readers, customers, members and subscribers.

Towards these ends, one of the primary things you will do is expand your email contacts list. One of the most productive and successful ways of doing this is to offer a lead magnet. A lead (pronounced ‘leed’) magnet is a tangible thing you promise to deliver to your audience if and when they register their email address with you.

Crafting The Lead Magnet

Your lead magnet should be concrete, focused and actionable. The less abstract it is, the better.

It should be easy to consume. You do not want to overload the target customer with information.

It should have a recognizable value. Do not be cheap here; do not feel you are giving away secrets.