IF YOU WANT A SUSTAINABLE JEWELRY DESIGN CAREER… Preventing The Business Side From Killing Your Creativity!

There are so many different kinds of things you can do business-wise to promote your jewelry designs. Post on every social media site. Conduct several email campaigns. Take out ads. Create websites. However, all these can get overwhelming and begin to impede on your time and energy for creating jewelry. To prevent this, it is important to be organized. It is important to rely on more limited, predictable, easily accessible, repeatable systems of things you need to do to sustain both your jewelry designing and your business.

Some key business-related goals involve:

(1) Impression management

(2) Mentoring

(3) Audience recruitment and retention

(4) Networking and Partnering

(5) Selling

Some caveats:

(a) To create that manageability’ you want to do as much as you can from your computer

(b) In reality, selling actual pieces of jewelry, on average, only covers about 1/3 of your sustainability needs. You may have to take on additional work, and it makes the most sense that the work relate to jewelry designing.