INSTAGRAM SERIES: What You Need To Know, How You Should Proceed, What Works Best For Jewelry Designers
I have set up a space for our community of jewelry designers — Warren Feld Jewelry’s PATREON HUB — to learn, to interact, and to provide and/or get feedback on what they are working on. Please join here.
Be part of a community of jewelry designers who recognize that we have a different way of thinking and doing than other types of crafters or artists. Access more articles and other resources not included in my medium.com site.
THE INSTAGRAM SERIES (14 parts)
Instagram is perhaps the best place to attract and find customers for your jewelry design work. In this INSTAGRAM SERIES, I cover some of the most frequent concerns and insights jewelry designers have about marketing on Instagram.
I have found, from personal experience as well as the experience of literally hundreds of my jewelry design students and customers, that Instagram is perhaps the best place to attract and find customers for your work. Social media marketing is not difficult, but it takes an inordinate amount of time. This marketing time takes a lot of time away from your creative time.
I have written this series of articles to provide insight and encouragement with your marketing on Instagram. I cover some of the most frequent concerns jewelry designers have about marketing on Instagram. I’m always cognizant of the tensions between business and creativity, and I hope this information will save you a lot of time to spend on your creativity side.
I suggest concentrating on only two social media sites, and that Instagram be your primary one. You want to set up a professional/business account on each. If you want to post personal things, then set up a separate personal account on each. Don’t mix the two things.
TOPICS COVERED:
INTRODUCTION
1. 20 Most Frequently Asked Questions Jewelry Designers Ask About Instagram
Marketing on Instagram can be both exciting and challenging for artists. Here are the 20 most frequently asked questions artists have about marketing on the platform. Continue reading here…
2. Making People: STOP, STAY, ENGAGE
The Instagram algorithm ranks and rates your posts based on making people STOP, STAY and Engage. Continue reading here…
3. HASHTAGS
The most useful way to be found on Instagram is to use hashtags. Think of hashtags as like books in a library — how will someone find them? Continue reading here…
a. Researching Them
Picking the best and right hashtags for your jewelry design business requires some research, understanding your audience, and analyzing your data. Continue reading here…
b. 50 Best Jewelry Designer Hashtags
Using the right hashtags can significantly boost your reach and engagement on Instagram. Here are 50 popular hashtags for jewelry designing and making. Continue reading here…
c. 50 Most Banned Hashtags
Using banned hashtags on Instagram can lead to reduced visibility of your posts or even account suspension. Some are obvious, others not so. Continue reading here…
d. Branded Hashtags
Create your brand-specific hashtag to make it easy for people to find you, your business, things you have made, workshops and shows your are involved with. Continue reading here…
4. Images and Reels
Some best-practices advice for using images and reels on Instagram. Continue reading here…
5. Best Posting Strategies for Jewelry Designers
What Makes Up The Best Instagram Posting Strategies For Jewelry Designers? Continue reading here…
6. Best Instagram Jewelry Design Related Posts
To get a feel for what an excellent jewelry design post looks like on Instagram, check out what others are doing. Here are some renowned postings. Continue reading here…
7. How Often Should I Post
Each post is your chance to get recognized by Instagram so that they more widely distribute it. Yes, it must be a great image. But posting also requires more strategizing. Continue reading here…
8. Don’t Let This Happen To You
Don’t let Instagram take over You. It is a tool for You to use. It is not a tool for Instagram to use You. Continue reading here…
9. Self Care and Social Marketing
Balancing self-care with social media marketing is crucial for jewelry designs in maintaining their creativity, well-being and motivation, while effectively promoting their work. Continue reading here…
10. CONNECTIONS:
To succeed as a designer and to succeed as a business, you need to be connected to the outside world. Continue reading here…
a. With Other Jewelry Designers
Connecting with other jewelry designers is invaluable and very easy. Important to nurture relationships. Opportunities will follow. Continue reading here…
b. Curating Your Own Show On Instagram
Instagram is an outstanding curatorial tool. Collaborate with great jewelry designers for a showing online (or offline). Continue reading here…
c. With Press And Other Publications
Use Instagram to meet jewelry design journalists, both online and off. Great opportunities to increase your visibility. Continue reading here…
d. With Galleries and Boutiques
Getting the attention of galleries and boutiques is important. This means, getting your posts in front of them, having a profile/bio that resonates with them, and writing meaningful comments on things they themselves post. Continue reading here…
11. STRONG FOUNDATIONS
Instagram is a very easy way for people to check you and your work out, and see you as a professional designer. Continue reading here…
a. Edit Your Profile/Bio
Instagram is a very easy way for people to check you and your work out, and seeing you as a professional designer. Your Profile/Bio should anticipate this. Continue reading here…
b. Clean Up Your Posts
Cleaning up your posts on a professional or business Instagram account is essential for maintaining a polished and cohesive brand image. Continue reading here…
c. Post Strong Images
What makes a great Instagram post? — Something that captures people’s attention, and makes them stay around awhile. Continue reading here…
d. About Including Text
Don’t overthink your text for your Instagram posts. The image is 90% of the battle, the text only 10%. Instagram is a visual medium for visual people. Continue reading here…
e. Feed vs. Stories
On Instagram, the Feed and the Stories serve different purposes. Your feed must be very curated, professional, and brand-reconfirming. Your stories are meant to be more casual, like behind the scenes topics or personal things about the designer. Continue reading here…
12. Takeaways
Instagram used to be like a personal blog. Today it is not. Today it is a professional representation of you as a jewelry designer. Continue reading here…
13. Data Analysis Using Instagram Insights
On Instagram, there are several advantages and opportunities for accruing more followers. But remember, it is their ENGAGEMENT that Instagram measures and likes the most. That is where Instagram Insights comes in. Continue reading here…
14. Using Jewelry Design Influencers On Instagram
If you have some money to budget to use influencers, they can speed up everything for you. Continue reading here…
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I have set up a space for our community of jewelry designers — Warren Feld Jewelry’s PATREON HUB — to learn, to interact, and to provide and/or get feedback on what they are working on. Please join here.
Be part of a community of jewelry designers who recognize that we have a different way of thinking and doing than other types of crafters or artists. Access more articles and other resources not included in my medium.com site.
Visit my website www.warrenfeldjewelry.com
Feel free to add your comments.
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