INSTAGRAM, The Best Site For Promoting Your Jewelry, Has Changed Its Algorithm — Better For Us, Let Me Explain How

I have found Instagram the best social media site for promoting your jewelry sales, and their algorithm has changed for the better for us

Before, Instagram would show new posts to 1% of your followers first and, depending on the response, share further.

This favored accounts with a large following, such as influencers or jewelry designers with especially large followings, since their 1% is a lot more than the 1% of a small account.

Now, every new post will be shown to a random group of users, usually ones with a shared interest in the kind of posts you create. Think: followers of your followers who don’t yet follow you will get prioritized. Aggregators accounts, like influencers, will get diminished a bit. In a similar vein, co-occurring is this situation: If you post an image on your own feed as well as with an influencer’s feed, that image will only appear on your own feed, not on the influencer’s. Instagram’s goal is to reward originality and the creator.

This is great news for smaller accounts: it widens the funnel of potential engagement with each post.