So You Want To Be A Jewelry Designer… Getting Started / Developing Your Passion
GETTING STARTED:
DEVELOPING YOUR PASSION
Abstract: While you may be passionate about making jewelry, you are not born with the knowledge, skill and understandings necessary for jewelry design. These must be learned and developed over time. It is through this process of investment in self that the designer’s passions emerge and expand. It is important to know the kinds of things you need to learn, and how you need to guide your education.
GETTING STARTED:
DEVELOPING YOUR PASSION
Passions Aren’t Found, They Are Developed!
Design is about knowledge, skill and understanding. Knowledge requires time and preciseness. Skill requires care and attention. Understanding requires empathy and insight.
You are not born with the knowledge, skill and understandings necessary for jewelry design. These must be learned and developed over time. Anyone and everyone can learn these. Everyone has a creative capacity within them. There are many different ways to express things creatively. But one has to learn
to express their thoughts and feelings creatively, step by step, developmentally over a period of time. It is through this process of investment in self that the designer’s passions emerge and expand.
It is important not to give up too easily, if designing and making jewelry seems too difficult at first. Difficulty does not equate to a lack of passion. It does not equate to a lack of ability. It does not equate to a lack of creativity. Many things will be difficult, particularly at first.
Nor does any waxing and waning of motivation imply that jewelry design is not for you. It’s natural that jewelry design does not provide an endless, infinite, always-there motivation. This does not mean you have lost your passion for it.
Passions must be cultivated. As do technical abilities and creative thinking. These all must be developed.
HOW DO YOU LEARN?
Many people who begin to bead and make jewelry want to rush to the finish line. They want to learn everything at once. They buy beads and parts indiscriminately. They try to use stringing and other materials insufficient to meet their design goals. They fail to anticipate how to finish off the clasp assembly. Their choices of colors often less than appealing. They don’t have the right tools. They purchase every book they can find. They take classes and view video tutorials on anything that interests them or catches their eye, no matter what the skill levels involved. They want to create those perfect, elaborate pieces Now. Not later. Now.
Beading and jewelry making are not things to rush into, however. These are not things to learn haphazardly. Not everything is something you can easily pick up without having someone else show you.
This is a hobby and avocation that requires you to know a lot of things. You need to know a lot about materials. You need to know a lot about quality issues underlying these materials, and what happens to these materials over time. You need to be mechanical and comfortable using tools to construct things. You need to learn many basic techniques. You need to understand physical mechanics and what happens to all these materials and pieces, when jewelry is worn. You need to be familiar with art theories and design theories and their applications. You must be aware of some architectural basics and physical mechanics which inform you how things keep their shape and how things move, drape and flow. You need to understand people, their psychology, the dynamics of the groups they find themselves in, and their cultural rules which get them through the day.
There is so much to learn, that you can’t learn it all at once. And there is so much to bring to bear, when making a piece of jewelry, that it is difficult to access all this information, if you haven’t learned how everything is interrelated and interdependent.
It’s important to learn in an organized, developmental way. You want to be always asking how things are interrelated. What depends on what? You want to pose what-if questions so that you can train yourself to anticipate the implications and consequences of making one choice over another. What happens If? What happens When? What enhances? What impedes? Why synergizes? What can be leveraged, and toward what objective? You want to reflect on your outcomes.
Towards this end, you learn a core set of integrated and inter-dependent skills. Then learn another set of integrated and inter-dependent skills, perhaps at a slightly higher skill level, and how these link back to the core. Then learn yet another set of skills, again, increasing the skill level, how they link back to the first set, and then link back to the core. And so forth. Only in this way will you begin to know if you are learning the right way, and learning the right things.
There Are Many Ways To Learn
People apply different learning styles, when developing their beading and jewelry-making knowledge, skills and understandings. Each has pros and cons. Different people come to learn with different strategies or combinations of strategies. These learning styles and strategies include:
(1) Rote Memory
(2) Analogously
(3) Contradictions
(4) Assimilation
(5) Constructing Meanings
Most people learn by Rote Memory. They follow a set of steps, and they end up with something. They memorize all the steps. In this approach, all the choices have been made for them. So they never get a chance to learn the implications of their choices. Why one bead over another? Why one stringing material over another? How would you use the same technique in a different situation? You pick up a lot of techniques, but not necessarily many skills.
Other people learn Analogously. They have experiences with other crafts, such as sewing or knitting or other craft, and they draw analogies. Such and Such is similar to Whatnot, so I do Whatnot the same way I do Such and Such. This can work to a point. However, beading and jewelry making can often be much more involved, requiring making many more types of choices, than in other crafts. And there are still the issues of understanding the quality of the pieces you use, and what happens to them, both when jewelry is worn, as well as when jewelry is worn over time.
Yet another way people learn is through Contradictions. They see cheap jewelry and expensive jewelry, and analyze the differences. They see jewelry people are happy with, and jewelry people are not happy with, and analyze the differences. They see fashion jewelry looked down upon by artists, and art jewelry looked down upon by fashionistas, and they analyze the differences.
Assimilation is a learning approach that combines Analogous Learning and Learning Through Contradictions. People pursue more than one craft, keeping one foot in one arena, and another foot in the other. They teach themselves by analogy and contradiction. This assumes that multiple media and multiple techniques mix, and mix easily. Often, however, this is not true. Philosophies of design and technique differ. That means, the thinking about how a media and technique assert needs for shape and drape will have a different basis, not necessarily compatible. Usually one medium (or technique) has to predominate for any one project to be successful. So assimilative learning can lead to confusion and poor products, trying to meet the special concerns and structures of each craft simultaneously. It is challenging to mix media and/or techniques. Often the fundamentals of each particular craft need to be learned and understood in and of themselves.
The last approach to learning a craft is called Constructing Meanings. In this approach, you learn groups of things, and how to apply an active or thematic label to that grouping. For example, you might learn about beading threads, such as Nymo, C-Lon and FireLine, and, at the same time, learn to evaluate each one’s strengths and weaknesses in terms of Managing Thread Tension or allowing movement, drape and flow. You might learn about crystal beads, Czech glass beads, and lampwork beads, and then, again concurrently and in comparison, learn the pros and cons of each, in terms of achieving good color blending strategies. You might learn peyote stitch and Ndebele stitch, and how to combine them within the same project.
In reality, you learn a little in each of these different learning styles and strategies. The Constructing Meanings approach, what is often referred to as the Art & Design Tradition, usually is associated with more successful and satisfying learning. This approach provides you with the tools for making sense of a whole lot of information — all the information you need to bring to bear to make a successful piece of jewelry, one that is both aesthetically pleasing and optimally functioning.
The Types of Things You Need To Learn
There is so much to know, and so many types of choices to make. Which clasp? Which stringing material? Which technique? Which beads? Which strategy of construction? What aesthetic you want to achieve? How you want to achieve it? Drape, movement, context, durability.
Lots to know. One mistake most people make is that they learn everything randomly. Some things on their own. Some from books. Some from friends. In no special order. Without any plan.
And because there are so many things that you need to bring to bear, when creating a piece of jewelry, that it is difficult to see how everything links up. How everything is inter-related and mutually dependent. And how to make the best, most strategic and most satisfying series of inter-related choices.
And this is the essence of this series of articles — a way to learn all the kinds of things you need to bring to bear, in order to create a wonderful and functional piece of jewelry. When you are just beginning your beading or jewelry making avocation, or have been beading and making jewelry awhile — time spent with the material in these segments will be very useful. You’ll learn the critical skills and ideas. You’ll learn how these inter-relate and are mutually inter-dependent. And you’ll learn how to make better choices — fluent, flexible and original.
Progress in our education program is conceptualized in this Learning Rubric we use, and might provide you with a way to steer your learning process:
On My Own, Through Books and Video Tutorials, Or Through Classes?
I always tell people it is easier to start by having someone show you what to do, either with a friend, or in a class, than trying to teach yourself out of a book or video tutorial. Books and videos are good at teaching you basic mechanics. But they are poor in teaching you the artistry and design skills you will need as a jewelry artist and designer. After working with a person, then go back to the books and online tutorials. You’ll get more out of them this way.
Particularly important to learn, and what you pick up best from another human being, include:
- how to hold the piece while working it
— how to manage when you need to have firmer tension, and when you need to relax your tension, as you hold the piece
— what about the technique allows your project to maintain its shape, and what about the technique allows your project to move, drape and flow
— how to attach a clasp assembly or otherwise finish off your project
— what materials are most suited to the project, and which are not
— whether this, or another technique, is best suited to the project goals
— how to prepare your materials, if necessary, before you use them
— which tools you should be using, and how to hold them and use them
— how to size things
— how to read instructions, diagrams, and figures
Try to learn things in a developmental order. Start with beginner projects, graduate to advanced beginner and intermediate, then finally, to advanced. Take your time. Don’t rush to the finish line. You will learn more and be a better designer for it.
Reading Patterns and Instructions
Infuriating! That’s how many people, beginners and advanced alike, feel when they try to understand patterns and instructions.
Know up-front that most diagrams and figures are poorly drawn, and most instructions are poorly written. The instructors who write these often leave out critical steps — especially for new beaders and jewelry makers who are unfamiliar with many of the things these instructors assume that you know. Most often, they leave out critical information showing you the pathway, and how to negotiate that pathway, from where you are to where you are going next. It’s obvious to the instructor. But not so obvious to you.
In patterns, this “where-am-I, where-am-I-going-next” information is frequently unclear or omitted. You did Step 1 OK. You understand what Step 2 is about. But you don’t know how to get from Step 1 to Step 2. Othertimes, the patterns are overly complex, often, in the editorial interest of reducing the number of printed pages. Instead of showing a separate pattern or diagram for each step, the editors frequently try to show you three, four, five or more steps in the same diagram. So you have a bird’s nest of lines, and a spider-web’s road map — and you’re nowhere.
I tell people, that you need to re-write the instructions and re-draw the patterns or diagrams in a way you personally understand. This is very helpful.
Self Esteem — Making Choices
Crafts enhance people’s self esteem. This is good.
You make a piece of jewelry. People like it, and express this to you.
However, sometimes people let the craft substitute for their personal identities. Friends and family praise the jewelry, thus praise the jewelry maker. It’s nice to have your ego stroked. But you need to remember that there is more to you than the pieces you have made.
And you don’t want to put yourself into a tightly bounded box, where you shy away from risks. You don’t want to find yourself making the same piece over and over again, afraid to try something else, should someone not like it. You also don’t want to find yourself making kit after kit after kit, without any personalizing of someone else’s creativity, or better yet, without venturing off to create your own patterns and ideas.
The primary source of “self-esteem” should come from within you. Not external to you. When someone says they don’t like your design, or they don’t like your choice of colors, they are not saying they don’t like you. They like you, or they wouldn’t express an honest opinion about your work.
The true Artist and Designer come from this inner place. They are able to bring their integral sense of self-esteem, a part of their very being, to the fore, when designing and constructing a piece of jewelry as art.
Their choices are informed by a sense of self. And that sense of self is self-validated within each piece of jewelry they create. No matter what anyone else thinks — good, bad or indifferent.
Selling vs. Keeping
It is so difficult to part with pieces you have made. There is a natural attraction. You have poured time, money, and effort towards completing them. You put off other things you could have done, in order to finish them.
I remember submitting an entry to a Swarovski Create Your Own Style contest. First, all I had to send was a picture and a write-up. This was exciting — the anticipation of winning, connecting on some level to Swarovski — like connecting to a celebrity.
And I waited and waited to hear from them. And I did. One day an email popped up on my computer, indicating that I had made the semi-finals. The next step was to send in the actual piece.
My initial elation soon deteriorated into a type of grief. I had spent over 150 hours and over $1500.00 creating this piece. I did not want to let it go. Once sent, Swarovski kept them. I knew I wouldn’t get it back.
Although I could have wrapped and packaged my piece in a part of a day, it took me a week. I’d wrap and unwrap. Put it in one display box, then decide that wasn’t good enough. Another display box, and didn’t like how it sat in the box. Some reconfiguring the positioning, and then I had to close the box. Wanted to see it one more time, then closed the lid again.
I put the display box into the shipping box, but couldn’t seal it up. I left the shipping box open and sitting on a table in my studio. Had to see the piece several more times.
Then, I didn’t like the way the display box sat in the shipping box. Changed shipping boxes. Tried setting the display box several different ways.
Finally closed the shipping box. Labeled it clearly. Ran the shipping on UPS. Felt I needed more documentation and insurance, should the box get lost.
Took a deep breath. Drove the box to the UPS office. Dropped it off.
And felt like I had lost my best friend. I was scared. Empty. Totally disconnected from the excitement of getting selected as a semi-finalist by Swarovski.
Finding Compatriots
While you bead and make jewelry alone a good part of the time, it’s no fun to always bead and make jewelry alone. It’s good to become part of a support network — even build your own.
Some people form informal beading groups and hold meetings once or twice a week at their homes. Others join more formal local bead societies and clubs and collaborations. People take classes and workshops. They find like-minded people in social networks and forums and message groups online, and share images and stories with them.
You will also find compatriots by attending bead and jewelry shows. Some are local. Some are geared to a national audience, like a convention.
There are national societies and guilds for jewelry and beading, which you can join. You can find these listed online.
You learn a lot from compatriots. Everyone does things just a little differently. Everyone’s interests take you places you never thought of before.
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FOOTNOTES
(1) Olga Khazan, Find Your Passion’ Is Awful Advice, The Atlantic, 7/12/18
As referenced in:
https://www.theatlantic.com/science/archive/2018/07/find-your-passion-is-terrible-advice/564932/ 7/12/18
Other Articles of Interest by Warren Feld:
The Jewelry Design Philosophy: Not Craft, Not Art, But Design
Creativity: How Do You Get It? How Do You Enhance It?
Disciplinary Literacy and Fluency In Design
Becoming The Bead Artist and Jewelry Designer
5 Essential Questions Every Jewelry Designer Should Have An Answer For
Getting Started / Channeling Your Excitement
Getting Started / Developing Your Passion
Getting Started / Cultivating Your Practice
Becoming One With What Inspires You
Architectural Basics of Jewelry Design
Doubt / Self Doubt: Major Pitfalls For The Jewelry Designer
Techniques and Technologies: Knowing What To Do
Jewelry Making Materials: Knowing What To Do
Teaching Discplinary Literacy: Strategic Thinking In Jewelry Design
The Jewelry Designer’s Approach To Color
Point, Line, Plane, Shape, Form, Theme: Creating Something Out Of Nothing
The Jewelry Designer’s Path To Resonance
Jewelry Design Principles: Composing, Constructing, Manipulating
Jewelry Design Composition: Playing With Building Blocks Called Design Elements
Contemporary Jewelry Is Not A “Look” — It’s A Way Of Thinking
I hope you found this article useful. Be sure to click the CLAP HANDS icon at the bottom of this article.
Also, check out my website (www.warrenfeldjewelry.com).
Subscribe to my Learn To Bead blog (https://blog.landofodds.com).
Visit Land of Odds online (https://www.landofodds.com)for all your jewelry making supplies.
Enroll in my jewelry design and business of craft video tutorials online.
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CONQUERING THE CREATIVE MARKETPLACE: Between the Fickleness of Business and the Pursuit of Design
How dreams are made
between the fickleness of business
and the pursuit of jewelry design
This guidebook is a must-have for anyone serious about making money selling jewelry. I focus on straightforward, workable strategies for integrating business practices with the creative design process. These strategies make balancing your creative self with your productive self easier and more fluid.
Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I address what should be some of your key concerns and uncertainties. I help you plan your road map.
Whether you are a hobbyist or a self-supporting business, success as a jewelry designer involves many things to think about, know and do. I share with you the kinds of things it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you, including
· Getting Started: Naming business, identifying resources, protecting intellectual property
· Financial Management: basic accounting, break even analysis, understanding risk-reward-return on investment, inventory management
· Product Development: identifying target market, specifying product attributes, developing jewelry line, production, distribution, pricing, launching
· Marketing, Promoting, Branding: competitor analysis, developing message, establishing emotional connections to your products, social media marketing
· Selling: linking product to buyer among many venues, such as store, department store, online, trunk show, home show, trade show, sales reps and showrooms, catalogs, TV shopping, galleries, advertising, cold calling, making the pitch
· Resiliency: building business, professional and psychological resiliency
· Professional Responsibilities: preparing artist statement, portfolio, look book, resume, biographical sketch, profile, FAQ, self-care
548pp.
SO YOU WANT TO BE A JEWELRY DESIGNER
Merging Your Voice With Form
So You Want To Be A Jewelry Designer reinterprets how to apply techniques and modify art theories from the Jewelry Designer’s perspective. To go beyond craft, the jewelry designer needs to become literate in this discipline called Jewelry Design. Literacy means understanding how to answer the question: Why do some pieces of jewelry draw your attention, and others do not? How to develop the authentic, creative self, someone who is fluent, flexible and original. How to gain the necessary design skills and be able to apply them, whether the situation is familiar or not.
588pp, many images and diagrams Ebook , Kindle or Print formats
The Jewelry Journey Podcast
“Building Jewelry That Works: Why Jewelry Design Is Like Architecture”
Podcast, Part 1
Podcast, Part 2
PEARL KNOTTING…Warren’s Way
Easy. Simple. No tools. Anyone Can Do!
I developed a nontraditional technique which does not use tools because I found tools get in the way of tying good and well-positioned knots. I decided to bring two cords through the bead to minimize any negative effects resulting from the pearl rotating around the cord. I only have you glue one knot in the piece. I use a simple overhand knot which is easily centered. I developed a rule for choosing the thickness of your bead cord. I lay out different steps for starting and ending a piece, based on how you want to attach the piece to your clasp assembly.
184pp, many images and diagrams Ebook, Kindle or Print
SO YOU WANT TO DO CRAFT SHOWS:16 Lessons I Learned Doing Craft Shows
In this book, I discuss 16 lessons I learned, Including How To (1) Find, Evaluate and Select Craft Shows Right for You, (2) Determine a Set of Realistic Goals, (3) Compute a Simple Break-Even Analysis, (4) Develop Your Applications and Apply in the Smartest Ways, (5) Understand How Much Inventory to Bring, (6) Set Up and Present Both Yourself and Your Wares, (7) Best Promote and Operate Your Craft Show Business before, during and after the show.
198pp, many images and diagrams, Ebook, Kindle or Print
BASICS OF BEAD STRINGING AND ATTACHING CLASPS
Learning Bead Stringing Is More Than
Putting Beads On A String And Tying On A Clasp
There is an art and skill to stringing beads. First, of course, is the selection of beads for a design, and the selection of the appropriate stringing material. Then is the selection of a clasp or closure, appropriate to the design and use of the piece.
You want your pieces to be appealing. You want them to wear well. You want someone to wear them or buy them. This means understanding the basic techniques, not only in terms of craft and art, but also with considerations about architecture, mechanics, and some sociology, anthropology and psychology.
In this book, I go into depth about: (1) Choosing stringing materials, and the pros and cons of each type, (2) Choosing clasps, and the pros and cons of different clasps, (3) All about the different jewelry findings and how you use them, (4) Architectural considerations and how to build these into your pieces, (5) How better designers use cable wires and crimp, as well as, use needle and thread to string beads, (6) How best to make stretchy bracelets, (7) How to make adjustable slip knots, coiled wire loops, and silk wraps, (8) How to finish off the ends of thicker cords or ropes, so that you can attach a clasp, (9) How to construct such projects as eyeglass leashes, mask chains, lariats, multi-strand pieces, twist multi-strand pieces, and memory wire bracelets, (10) How different teaching paradigms — craft vs. art vs. design — might influence the types of choices you make.
452 pp, many images, illustrations, diagrams, Ebook, Kindle or Print
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