SO YOU WANT TO DO CRAFTSHOWS…

LESSON 4: Set Realistic Goals

At the Tennessee Craft Organization Fair, Nashville, TN. Image by FELD, 2005.

From my online video tutorial: SO YOU WANT TO DO CRAFTSHOWS…
16 CRUCIAL LESSONS I LEARNED
BY DOING CRAFT SHOWS

Instructor: Warren Feld

LESSON 4: SET REALISTIC GOALS

Roland and Rolanda

Making money at fairs and shows isn’t as easy as it seems. As Roland and Rolanda quickly found out. They thought all it took was to rent a table at any show or fair, lay out their jewelry, wait for customers to come by, and purchase their stuff.

All through the shows, they sat on chairs reading books, waiting for people to come by. They spent more money on inventory, packing, displays and travel than they ever made.

And they never developed any kind of plan of action.

Roland and Rolanda needed to set realistic goals:

- (1) how much money did they have to get started and sustain themselves?

- (2) what was their break-even point?