SO YOU WANT TO DO CRAFTSHOWS…

LESSON 4: Set Realistic Goals

Warren Feld

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At the Tennessee Craft Organization Fair, Nashville, TN. Image by FELD, 2005.

From my online video tutorial: SO YOU WANT TO DO CRAFTSHOWS…
16 CRUCIAL LESSONS I LEARNED
BY DOING CRAFT SHOWS

Instructor: Warren Feld

LESSON 4: SET REALISTIC GOALS

Roland and Rolanda

Making money at fairs and shows isn’t as easy as it seems. As Roland and Rolanda quickly found out. They thought all it took was to rent a table at any show or fair, lay out their jewelry, wait for customers to come by, and purchase their stuff.

All through the shows, they sat on chairs reading books, waiting for people to come by. They spent more money on inventory, packing, displays and travel than they ever made.

And they never developed any kind of plan of action.

Roland and Rolanda needed to set realistic goals:

- (1) how much money did they have to get started and sustain themselves?

- (2) what was their break-even point?

- (3) what did they need to prepare themselves to “sell”?

  • (4) what amount of repeat business and follow-up sales were they looking for?
Typical Budget Items

BUDGET

How much money will you need?

Make a list of all possible costs. There are the obvious like transportation, lodging and meals, and the costs of displays, packing and marketing, and the costs of the parts used to make the pieces which sell.

Entry fees will vary widely from show to show. They cold cost $25/day up to $400 and up per day. They could go as high as $5000 per day.

If you have a specific craft show in mind, review their rules, and what they entry fees cover, and do not cover.

What are the costs of extras, like electricity, tables, special lighting? Do…

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Warren Feld

Beading and jewelry making have been wonderful adventures, from custom work, production work, and teaching. *Design is about the ability to make smart choices.