The Artists At The Party
Jayden and I were invited to a party. Not just any party. A party at the renovated early 1900’s home in the Belmont section of town, a section of town somewhere squeezed from the West by Vanderbilt and from the East by Belmont universities. A silversmithing student of hers had invited us. We had been to her home for dinner before, but it was just the two of us and she and her husband.
This was to be a party. Perhaps a hundred people had been invited. People associated with the universities. People associated with the primary alternative newspaper in town — The Nashville Scene. People in politics. Professional people. People with job titles who handed out business cards and spoke in that upwardly mobile dialect which made less-than-upwardly mobile people feel small and out of place.
When we arrived, the party was well underway. The home was renovated in the way that people pay for to see in magazines that show page after page of inside and out. Exquisite. Creative. Truly the home of someone very into the arts and very into home preservation.
I always head for the wine and cheese first. I’m a cheese addict. And I love rich, mellow red wines, not too sweet.
We walked around, trying to mingle. We had conversations with some painters, one sculptor and one actor. We tried to converse with others there, but when presented with that question of questions very early on after introductions — “What do you do?” — our answers were less than satisfying. We were jewelry artists who owned a bead store.
We had no currency there.
We had no political ties to network off of. No interesting gossip to trade. No similar career paths. We had nothing to say of value to the almost one hundred people frantically circulating room to room and hallway to hallway in this very beautiful but crowded house.
We were the decoration.
The entertainment.
The artists.
I stood in the corner of one room, watching the scene before me. It was a madhouse of people playing some kind of speed dating game where the prize was upward mobility for the sake of mobilizing upwardly. I realized I did have some currency. My name and avocation. All these people would be going back to their offices and social networks and political operations and news services, able to tell others that they met so-and-so the jewelry artist.
They knew they would never be questioned about what exactly I made. Or be asked to evaluate anything I constructed.
They would only be asked my name and avocation — Warren Feld, Jewelry Artist.
Social currency.
Social decoration.
Other Articles of Interest by Warren Feld:
Do You Know Where Your Beading Needles Are?
Consignment Selling: A Last Resort
Odds or Evens? What’s Your Preference?
My Clasp, My Clasp, My Kingdom For A Clasp
Why Am I So Addicted To Beads?
The Bead Spill: My Horrifying Initiation
You Can Never Have Enough Containers For Your Stuff
Beading While Traveling On A Plane
My Aunt Gert: Illustrating Some Lessons In Business Smarts
A Jewelry Designer’s Day Dream
I Make All The Mistakes In The Book
How Sparkle Enters People’s Lives
Upstairs, Downstairs At The Bead Store
Were The Ways of Women or of Men Better At Fostering How To Make Jewelry
Women and Their Husbands When Shopping For Beads
Women Making Choices In The Pursuit Of Fashion
Existing As A Jewelry Designer: What Befuddlement!
How To Design An Ugly Necklace: The Ultimate Designer Challenge
I hope you found this article useful. Be sure to click the CLAP HANDS icon at the bottom of this article.
Also, check out my website (www.warrenfeldjewelry.com).
Subscribe to my Learn To Bead blog (https://blog.landofodds.com).
Visit Land of Odds online (https://www.landofodds.com)for all your jewelry making supplies.
Enroll in my jewelry design and business of craft video tutorials online.
Add your name to my email list.
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CONQUERING THE CREATIVE MARKETPLACE: Between the Fickleness of Business and the Pursuit of Design
How dreams are made
between the fickleness of business
and the pursuit of jewelry design
This guidebook is a must-have for anyone serious about making money selling jewelry. I focus on straightforward, workable strategies for integrating business practices with the creative design process. These strategies make balancing your creative self with your productive self easier and more fluid.
Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I address what should be some of your key concerns and uncertainties. I help you plan your road map.
Whether you are a hobbyist or a self-supporting business, success as a jewelry designer involves many things to think about, know and do. I share with you the kinds of things it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you, including
· Getting Started: Naming business, identifying resources, protecting intellectual property
· Financial Management: basic accounting, break even analysis, understanding risk-reward-return on investment, inventory management
· Product Development: identifying target market, specifying product attributes, developing jewelry line, production, distribution, pricing, launching
· Marketing, Promoting, Branding: competitor analysis, developing message, establishing emotional connections to your products, social media marketing
· Selling: linking product to buyer among many venues, such as store, department store, online, trunk show, home show, trade show, sales reps and showrooms, catalogs, TV shopping, galleries, advertising, cold calling, making the pitch
· Resiliency: building business, professional and psychological resiliency
· Professional Responsibilities: preparing artist statement, portfolio, look book, resume, biographical sketch, profile, FAQ, self-care
548pp.
SO YOU WANT TO BE A JEWELRY DESIGNER
Merging Your Voice With Form
So You Want To Be A Jewelry Designer reinterprets how to apply techniques and modify art theories from the Jewelry Designer’s perspective. To go beyond craft, the jewelry designer needs to become literate in this discipline called Jewelry Design. Literacy means understanding how to answer the question: Why do some pieces of jewelry draw your attention, and others do not? How to develop the authentic, creative self, someone who is fluent, flexible and original. How to gain the necessary design skills and be able to apply them, whether the situation is familiar or not.
588pp, many images and diagrams Ebook , Kindle or Print formats
The Jewelry Journey Podcast
“Building Jewelry That Works: Why Jewelry Design Is Like Architecture”
Podcast, Part 1
Podcast, Part 2
PEARL KNOTTING…Warren’s Way
Easy. Simple. No tools. Anyone Can Do!
I developed a nontraditional technique which does not use tools because I found tools get in the way of tying good and well-positioned knots. I decided to bring two cords through the bead to minimize any negative effects resulting from the pearl rotating around the cord. I only have you glue one knot in the piece. I use a simple overhand knot which is easily centered. I developed a rule for choosing the thickness of your bead cord. I lay out different steps for starting and ending a piece, based on how you want to attach the piece to your clasp assembly.
184pp, many images and diagrams Ebook, Kindle or Print
SO YOU WANT TO DO CRAFT SHOWS:16 Lessons I Learned Doing Craft Shows
In this book, I discuss 16 lessons I learned, Including How To (1) Find, Evaluate and Select Craft Shows Right for You, (2) Determine a Set of Realistic Goals, (3) Compute a Simple Break-Even Analysis, (4) Develop Your Applications and Apply in the Smartest Ways, (5) Understand How Much Inventory to Bring, (6) Set Up and Present Both Yourself and Your Wares, (7) Best Promote and Operate Your Craft Show Business before, during and after the show.
198pp, many images and diagrams, Ebook, Kindle or Print
BASICS OF BEAD STRINGING AND ATTACHING CLASPS
Learning Bead Stringing Is More Than
Putting Beads On A String And Tying On A Clasp
There is an art and skill to stringing beads. First, of course, is the selection of beads for a design, and the selection of the appropriate stringing material. Then is the selection of a clasp or closure, appropriate to the design and use of the piece.
You want your pieces to be appealing. You want them to wear well. You want someone to wear them or buy them. This means understanding the basic techniques, not only in terms of craft and art, but also with considerations about architecture, mechanics, and some sociology, anthropology and psychology.
In this book, I go into depth about: (1) Choosing stringing materials, and the pros and cons of each type, (2) Choosing clasps, and the pros and cons of different clasps, (3) All about the different jewelry findings and how you use them, (4) Architectural considerations and how to build these into your pieces, (5) How better designers use cable wires and crimp, as well as, use needle and thread to string beads, (6) How best to make stretchy bracelets, (7) How to make adjustable slip knots, coiled wire loops, and silk wraps, (8) How to finish off the ends of thicker cords or ropes, so that you can attach a clasp, (9) How to construct such projects as eyeglass leashes, mask chains, lariats, multi-strand pieces, twist multi-strand pieces, and memory wire bracelets, (10) How different teaching paradigms — craft vs. art vs. design — might influence the types of choices you make.
452 pp, many images, illustrations, diagrams, Ebook, Kindle or Print
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